Usability is the ease with which a user can acquire wanted information or accomplish a task online. Usability defines the effectiveness of any informational initiative, yet it is often the most overlooked and least understood facets of information design.

Factors that affect usability include layout, navigation, content quantity and quality, linkage, graphic design and load speeds, among many others. Even the best information will be overlooked if it is difficult or tedious to use. Poor usability not only reflects badly on the site's host company, it sends audiences to another site. Good usability improves everything from session lengths to conversion rates.

Convey Technologies promotes usability principles pioneered by the Nielsen Norman Group that provide the simplest paths between intent and intended. Our experience dates back to the Web's earliest days and extends to today's Web 2.0 innovations. Usability analysis and enhancements by Convey can make any site better.