1) For its new home control system, Monster wanted a comprehensive information experience that would remain consistent before, during and after the sale, regardless of presentation context.

2) To educate consumers, Convey scripted a rich media demonstration that clearly depicts product features and benefits. The presentation is also utilized by authorized dealers as a sales tool.

3) Consumers use a question-response application to program the Monster Central controller. To make the experience less intimidating and more precise, the wizard's setup language was re-written.

4) Key selling points from the demonstration and accompanying Web pages were carefully distilled to serve as text bullets for promotional materials and product sales sheets.

5) In the mass-retail world, sales help is usually ineffective or unavailable. The Monster Central controller's packaging can serve as its own salesperson.

More case studies: Zensys • RCA • HP