1) Hewlett Packard identified the custom integration channel as a natural avenue for its new line of displays and digital entertainment hubs. To help educate dealers and installers, Convey created a series of product and technology guides.

2) The guides were authored to serve multiple purposes. In addition to educating dealers on key selling points, language was carefully crafted to encompass trade and consumer usage. Dealers were able to print the guides as customer take-aways.

3) To educate dealers and installers on the product possibilities, Convey created sales training for HP's key channel partner, Digital Delivery Group.

4) Using Convey's write-once-read-many content architecture, a single set of DEC training materials fueled online learning, print distribution and a speaker's outline for live classroom training.

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